Atlanta, Ga. (July 7, 2025) – Piedmont’s “Quality Care Changes Lives” campaign won a prestigious 2025 Association of National Advertisers (ANA) REGGIE Award, which the organization bestows to the most effective brand, media, and activation marketing campaigns of 2024.

Piedmont earned Silver in the Special: Industry Spotlight – Healthcare category. Ideas United and Razorfish are Piedmont’s agencies for the campaign. REGGIE Awards follow a rigorous three-round evaluation process. In the first, submissions must make it past 300 agency and client-side leaders. In the final round, 150 jurors score the finalists.

“‘The Quality Care Changes Lives’ campaign shines a light on Piedmont as a national destination for high-quality clinical care,” said Piedmont Vice President, Marketing & Physician Outreach, Kate Metzinger. “The videos central to the campaign focus on providers from Piedmont’s Oncology, Neurosciences, Heart, and Orthopedics service lines and feature the grateful patients whose lives were changed for the better by the care they received.”

The win represents Piedmont’s first national marketing award.

“While a Georgia-only system, Piedmont is one of the top health-care organizations in the country, boasting nationally-recognized clinical programs,” Piedmont Chief Marketing Officer Douwe Bergsma said. “It is great to see the work our entire Brand Growth Department does to support these programs earn recognition. None of this would be possible without the heroes on the front line whose quality care is changing lives.”

ANA’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. It focuses relentlessly on driving growth by fueling smarter marketing and leading industry change.